Sustainability is tremendously important to us. We want to leave our kids a world that is at least as intact as the world we got to explore as kids. That will only happen with conviction, tenacity and good ideas. We strive to act sustainably in every area of our work.

Read more about our thoughts and principles:

Sustainable material choices

Sustainable material choices

We strive to act sustainably through the selection of materials, and use high-quality, durable fabrics and materials. With the “technical” fabrics, we aim to find the balance between “organic” and “performance.” We produce clothes for little “heavy users” who play outside in every type of weather, which is why we also place extremely high demands on our clothing. Our clothes may not stretch out or slip down and must perform flawlessly even after the umpteenth washing and drying.

We use recycled materials whenever we can. A part of our streetwear is produced completely from remnants from other production runs. For the technical products, we use remnants from our old collections; for example, for our colored pockets.

See our certificates and standards here: Certificates

Product cycles

Our products should last as long as possible. That’s how we develop them. That saves the environment and contributes to preventing mountains of trash.

We are firm proponents of “less is more”

It’s a fact: When it comes to kids, one has to consciously attempt to set limits on accumulating things in general, and clothes in particular. Before you know it, there’s an onslaught of products. You buy a jacket that’s not super waterproof, Grandma buys a second jacket but the color isn’t quite right. So you get a third, which turns out not to be warm enough – and suddenly the closet is stuffed with jackets that are all somehow not ideal. Only one is missing, that perfect jacket, the all-purpose one that lasts for ages. And that’s where namuk comes in.

Thanks to our onion system, kids need only two jackets for the entire year (Primaloft for warmth, and a waterproof, light shell jacket on top). Our Primaloft jackets can be washed easily, umpteen times, and thanks to the extremely water-repellent Primaloft padding, they’re dry and ready to wear again within an hour!

Our jackets cost somewhat more than jackets at a discounter. But there’s no frustration about poor quality, and kids can play outside no matter how windy or wet. Our jackets present only one challenge: Their owners will one day be faced with the pleasant question of who will get to inherit this wonderful jacket.

less is more
namuk transportation

If we get it right, why reinvent the wheel?

We make many of our products available over several seasons; because we invest a great deal in our products, it doesn’t make ecological sense to develop a proven and beloved product from scratch every season.

Second-hand and repairs

We aspire to develop the most durable products possible. Maybe this doesn’t make them the cheapest products on the market, but we are convinced that this is the right way for the long run - both ecologically and economically! Each product, which can be worn by several children, protects the environment and reduces mountains of waste. In addition, we offer a comprehensive repair service.

Transport route

In order to reduce the route of transport to a minimum, we have set ourselves the goal of manufacturing our products as close as possible to their destination. Our streetwear collection is already completely produced in Europe and consists mostly of renewable raw materials. Over 80% of our transports travel by ship (out of Asia) or truck (within Europe).


PFC (fluorocarbons) have long been recognized as a sensitive issue in outdoor products. We are aware of our environmental responsibility, and are working towards the complete avoidance of PFC. We thoroughly test functional PFC-free alternatives in order to gradually convert our entire collection. But because good, lasting water-repellent function is extremely important - especially in children's clothes - we are currently changing to the more environmentally-friendly "C-6 DWR” for the most in-demand waterproof pieces. This only contains six carbon atoms and cannot form PFOA.

Part of our technical collection is already completely PFC-free, and we are working intensively to increase this percentage further. It’s a top priority for us.

If the “performance” of a product isn’t its key feature, we completely leave off a PFC-free finish. The challenge here is finding the right balance between “function” and “ecology.” The decisive factor is to what degree one can dispense with the usual product functionalities for the sake of the environment. Our 2018 summer collection is already totally PFC-free! Altogether, over 70% of our collection is already free of PFC.

Usage phase

Usage phase

A large proportion of the ecological footprint of a textile product often arises during the usage phase. Above all, product care plays a crucial role. With the right care, the product cycle can be extended. Washing the right way can make an active contribution to environmental protection

  • Wash the clothes as often as necessary, but as little as possible.
  • Re-apply waterproofing to functional clothing when the beading effect wears off - preferably with a fluorocarbon-free waterproofing product (we recommend Nikwax).
  • Keep to the recommended washing temperature: 30 °C is generally sufficient for functional clothing. It is often sufficient to wipe off a stain with a damp cloth.
  • Use environmentally-friendly detergents and use them sparingly.


The Business Social Compliance Initiative (BSCI) is a leading supply-chain management system that helps companies drive social compliance and improvements within the factories and farms in their global supply chains. BSCI implements the major international labour standards that protect workers’ rights, such as the conventions and declarations of the International Labour Organization (ILO), the Guiding Principles of the United Nations (UN) on Business and Human Rights, and guidelines of the Organization for Economic Cooperation and Development (OECD) for multinational enterprises. All BSCI participants commit to following these standards. We use BSCI-certified factories whenever possible.